New Articles Quantitatively evaluate a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard. (3 min. to read) Create an effective hiring process by borrowing techniques used in UX workshops. (4 min. to read) New Videos Customer journey maps come in two flavors: current-state and future-state mapping. Mapping can be based on hypotheses or on real user data. (3 min. video) At the first Virtual UX Conference, Jakob Nielsen answered participant questions about topics ranging from user-experience careers and skill development to foldable smartphones and the future of user interfaces. (47 min. video) Virtual UX Conference Americas/Europe/Middle East: June 15 – July 2 (each course = 2 half days) Asia/Australia: July 25–31 (each course = 1 full day) Americas: August 10–21 (each course = 1 full day) Full event program describing all full-day UX training courses. New Course: Remote Usability Testing A new full-day course on Remote Usability Testing will be presented for the first time at the Virtual UX Conference on August 20. Case Studies Wanted: UX Metrics We're collecting case studies about UX benchmarking. In other words, we want to hear about a specific time when your team implemented some kind of design change and collected quantitative data before and after that change. We're offering free reports, online seminars, and full-day training courses as thank-you gifts (the more you share, the more gifts you get). Any project, product, or service could be eligible. Please fill in this short form to share: https://link.nngroup.com/metrics Online Seminars Conversion Rate Optimization and Applied UX Research (May 21) NEW
Learn how to increase website revenues using a pragmatic blend of research tools and methods See list of all online seminars, including on-demand courses. | 