The EO address a wide range of issues with implications for government agencies, businesses and consumers.
| Describing AI as the “most consequential technology of our time,” President Joe Biden signed a new executive order to guide safe development of AI that balances both the potential benefits and myriad risks. Additional coverage: Media agencies are the unchanging holding groups in a changing landscape. The New York Times' Joy Robins joined the Digiday Podcast to talk about why The Times brought back open programmatic ad revenue to its app and more. Using AI to help manage the vetting process is appealing to marketers, agency execs and influencer marketing execs to help manage the process. More in this Digiday+ Marketing Briefing. As influencer marketing reaches a fever pitch, Cirque du Soleil is looking to cash in. To stay on top of the changes to social media, National Geographic is getting more raw and real with its photojournalists. Kirk McDonald, who has served as the CEO of GroupM North America for the past three years, is leaving his position. Leaders' navigation of Gen Z's enthusiasm requires precise planning, open communication and a grasp of how to make generative AI work for both a company and its youngest execs. Other things to know about According to a recent Bango survey, 78% of consumers want to manage all their subscriptions on a single platform. Sponsored by Bango. As large organizations face extra data security and privacy scrutiny, conducting internal audits can ensure the company is adhering to strict standards. Sponsored by Piwik PRO. On UberEats, brands use in-feed display ads to reach users through geo-targeting, category targeting and behavioral targeting. Produced in partnership with Marketecture. | | |
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