The stage is set for the Super Bowl, and it's sure to be a huge opportunity for advertisers, publishers and marketers alike.
This Hitwise Super Bowl LII Report uses real consumer data to show: Super Bowl Audiences: Who will be tuning in this year? Politics and National Issues: What themes will dominate this year's event? Social Media: Which channels matter most in 2018? Advertisers: Which ads were effective last year, which will succeed this year? Action Steps: How can marketers capitalize on these insights?
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