| Three months after launching its Watch video-viewing section, Facebook is telling content partners it wants more long-form content for Watch and is willing to pay more for it. Jaap van Oirschot, strategy director and founder of creative agency Mr. Fox, argues that agencies should approach sexism and sexual harassment as "an internal, industrywide brief that needs solving." Ad agencies are obsessed with HQ Trivia, the free iOS app that offers live trivia games, delaying meetings and blocking out time during the workday to play it with co-workers. "At the end of the day, consumers are there." In the wake of the latest YouTube ad scandal, most marketers aren't pulling ad spend from the platform. "I've never had an audience I didn't like": In the latest Starting Out episode, Y&R's David Sable talks about being in the public spotlight, his first ad and more. For many years, Chandon excelled at events, packaging, point-of-sale materials and PR. Then digital happened. At the Digiday Marketing Summit next week, hear how the brand has folded marketing on platforms into its traditional methods. Reserve your spot today. Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. Download this guide to make a next-generation store a right-now store. Sponsored by Oracle and NetSuite. |
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| Sahil Patel Facebook wants Watch to be like YouTube and TV, so it’s willing to spend even more per show to make it happen. |
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| Lucia Moses An agency founder says the ad industry should be as serious about building an internal culture of mutual respect as it is about building brands and helping clients' business. |
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| Sponsored Content Hightail This is Co-Produced, the podcast about the many hands that make cool things, and how they come together. In this episode, Digiday Award Finalist Something Massive and baby food company Plum Organics get real with parents about the importance of “getting down.” Sponsored by Hightail. |
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| Ilyse Liffreing Agencies are using the viral app HQ Trivia to strengthen the bonds between creatives. |
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| Seb Joseph A well-thought-out whitelist strategy is far better than boycotting the platform, brands and agencies say. |
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| Sponsored Content AppNexus With the rise of Netflix-style TV subscription services, questions are rising about the future of television content. How are consumers viewing this content? And more importantly, how can this content be monetized? Sponsored by AppNexus. |
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| Sponsored Content 4INFO With the use of ad blockers and concerns of visibility on the rise, now more than ever it's important that marketers can connect the dots between digital ad impression and in-store sales. Get the guide to learn how to effectively measure ROAS based on in-store purchase data. Sponsored by 4INFO. |
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