| After experiencing success with its "Game of Zones" animated series, Bleacher Report is turning to e-commerce and licensing to make more money off the show and other brands in its portfolio. In response to marketers' concerns about declining reach in Facebook's news feed, the platform is claiming that an existing "see first" option in the feed settings will help. "Not a whole lot of transparency": Facebook rattled the publishing world yet again by announcing it would ask users to rank news outlets' trustworthiness. Here's what to know about how it's ranking publishers in the news feed. Schools across the U.S. are incorporating artificial intelligence to their interactive design curriculums, as brands and agencies look to AI to reach customers in increasingly personalized ways. "I was tired of inheriting other people's business decisions." Linda Sawyer, former Deutsch CEO and chairman, shares why she left the advertising industry to start a cleaning supplies startup. Retail stores must offer a compelling response to the value proposition of online shopping. At the Digiday Retail Summit, hear from The Hershey Company's senior director of insights performance and retail revolution on how the team evaluates risks and opportunities to improve and reinvent the shopping experience. Reserve your spot in Austin today. |
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| Sahil Patel Revenues were up 17 percent in 2017, according to Bleacher Report, which is aiming to diversify its revenue by venturing into commerce and content licensing. |
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| Seb Joseph Facebook took organic reach away from brands with one hand and now promises to return it to them with another. |
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| Sponsored Content AppNexus Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead -- and stay ahead -- of their competitors. Sponsored by AppNexus. |
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| Lucia Moses “It's hard to react and get upset because the one thing about Facebook is, they're going to continue to make changes." |
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| Ilyse Liffreing Schools are introducing new degree programs and courses on topics such as AI, design thinking and AR to prepare future user experience designers. |
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| Sponsored Content Bazaarvoice We want to know how attribution expectations and methods vary between you and your brand- or agency-partner, which KPIs you’re using for measuring campaign success and which strategies best follow customers through their journeys across devices and channels. Complete this quick survey and we’ll send you a $5 Starbucks gift card. Sponsored by Bazaarvoice. |
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| Sponsored Content Julius Influencer marketing has gone from a rising trend to a proven driver of sales -- and it will only continue to grow in 2018. Find out how top marketers and public relations professionals currently implement influencer marketing to grow their brands. Sponsored by Julius. |
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January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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