Bloomberg, Axios, Politico rethink subs retention

Also: Vice, BBC, WaPo turn to TikTok specialists ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.

January 26, 2023

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Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets. Additional coverage: As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who's really behind the posts. Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M's "retirement" of its spokescandies. Publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well, according to this Digiday+ Research deep dive. Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business. More in this Digiday+ Media Briefing. GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment. Twitter's new brand safety deal with measurement company DoubleVerify aims to assuage advertiser concerns, but some say it'll take more than tech partners to win a bigger share of their wallets. Other things to know about Video advertising platforms are helping brands ensure ads are safe while taking campaign performance and audience makeup into account. Produced in partnership with Marketecture. Brands are layering interactive video elements into featured products, crafting a more engaging shopping experience. Sponsored by KERV. Download this new guide to learn how social commerce is helping brands connect the end-to-end experience, from ad impression through to transaction and delivery. Sponsored by Flowspace. Top Stories Ivy Liu Subscriptions Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets. howdy! Modern Newsroom Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts. Sponsored by Quickframe by MNTN How marketers are navigating social media video growth, audience, creative and optimization With social media and video capturing the attention of so many consumers, marketers are increasing investments in both mediums to reach audiences where they are. Advertisement howdy! Brands in Culture The 'retirement' of M&M spokescandies raises questions about viral marketing, edgy content Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M’s “retirement” of its spokescandies. Sponsored by Amobee Report: The state of premium video Brands are finding social platforms such as TikTok to be one of the most effective tools for engaging digital audiences via premium video. howdy! Modern Newsroom Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year Digiday’s survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well. Advertisement Sponsored by DISQO Report: Benchmarks to measure social media ad impact With strong benchmarks, savvy marketers are effectively understanding, communicating and updating campaigns to maximize their social media strategies. howdy! Subscriptions Media Briefing: Subscriber churn is up, but the economic downturn isn't necessarily to blame Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business. howdy! Beyond Ads Why digital clutter is driving brands to rethink the value of newspapers advertising GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment. All Latest Stories

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