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| No one can tell your own story better than you. But to borrow shamelessly from this year’s Oscar-winning Best Picture, when it comes to brand journalism, you don’t have to do everything, everywhere, all at once. |
| Our team at Ragan Consulting Group helps many organizations tell their stories better, but the communicators there would be the first to tell you it doesn’t happen overnight. |
| That’s why we organized our brand journalism program into four distinct steps. Depending on where you are in your own journey, you can do them all, or take them one at a time: |
| Step 1: Benchmarking. We’ll help you assess your existing channels and content using our exclusive diagnostic and extensive experience working with communicators across industries. |
| Step 2: Business case. We’ll evaluate your external communications against your competitors and align your comms strategy with your business goals — including a plan to measure how well it’s working. We’ll help you get leadership support. |
| Step 3: Organize your newsroom. Define roles and responsibilities. Create your editorial process. Train your staff. This kind of storytelling challenges your communicators to use a different set of muscles. We’ll help you prepare — and practice. |
| Step 4: Build and run your news site. Once you’re ready, our team will help you: |
| Build your site or advise your digital team. Run or guide your news meetings. Provide editing and coaching to your team. Conduct multimedia training. Integrate social media into your editorial strategy. Pitch the media. |
| In other words, we’ll help you figure it out, a little or a lot. It all starts with a conversation. |
| Find a time here for an exploratory call with our consulting team. We look forward to meeting you. |
www.raganconsulting.com
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