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Brands Are Throwing Out Gender Norms to Reflect a More Fluid World Stereotypes won't work on younger consumers By Kristina Monllos James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy.
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One of Retail's Most Recognizable Logos and the Minneapolis PR Man Who Created It Target's bullseye hasn't changed in almost 50 years By Robert Klara Stewart K. Widdess probably didn't think he was making history. For the time being, all he had to make was a name and a logo. It was 1961, and Widdess was the publicity man for Dayton's in Minneapolis. A ...
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Wieden + Kennedy Restructures Leadership Team, Names 15 New Partners Network more than doubles stakeholder count to 24 By Patrick Coffee Today one of the ad world's largest and most prominent independent agencies announced a major restructuring of its organization as its 35th anniversary approaches.
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Even as TV Creators Come Around on Integrations, Buyers Are Starting to Look Elsewhere Branded content offers more flexibility By Jason Lynch After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their shows, rather than a ...
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How Shake Shack Achieved Rock Star Status in the Burger World Chain’s vp of marketing is shaking up fast food By Christine Birkner In 2001, burger chain Shake Shack debuted as part of an art installation in New York's Madison Square Park, selling hot dogs and lemonade from a cart.
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iCrossing's Chief Content Officer Says There Are Too Many Branded Content Players Kayvan Salmanpour on new ad ties with Hearst By Lauren Johnson Specs Current gig Chief content officer, iCrossing Previous gig Co-founder, Novel, The New Republic's in-house agency Age 37
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Marriott Built a Giant Interactive Map in NYC to Celebrate Its Merger With Starwood Shows off new global hotel network By Christine Birkner When Marriott merged with Starwood Hotels in September, it created a hotel megabrand with more than 5,700 properties and 30 brands. To celebrate the merger, Marriott built an interactive map in New York's ...
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