Pop-up experience coming to L.A.
| | | | | First Things First | | October 11, 2019 |
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| | | Here's How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater | | | If you thought a normal visit to Times Square could be overwhelming, wait until you see what happens when 51 towering digital displays work together to tell one story. To announce its new branding and global expansion, Broadway's Harry Potter and the Cursed Child recently staged a massive Times Square takeover, produced by agency AKA NYC to turn four blocks' worth of ads into one panoramic theater experience. | |
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| | | Trending Topics at Brandweek | | | What’s top of mind? Brand purpose, D&I, connecting with the modern consumer and remaining relevant in a changing world. View the full agenda and register now – limited seats remaining. | | | |
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| | | Adweek Executive Mentor Program | | | Interested in learning from some of the brightest minds in marketing like Anheuser-Busch InBev U.S. CMO Marcel Marcondes, Campbell’s Soup board member Sarah Hofstetter and Petco CMO Tariq Hassan? Apply to be a mentee today. Today’s mentorship advice comes from Barbara Martin Coppola, chief digital officer of IKEA, on finding a mentor Don’t be afraid of reaching out to somebody you admire and starting a relationship with that person. I was based in South Korea in Seoul, and I was working for Samsung Electronics in their global marketing operations department, and I was working for an exceptional woman, the first woman vp ever for Samsung Electronics. I was very lucky she was my manager, and what she taught me, I would forever be thankful, was the invisible things were important because it would help me actually influence people that were not in my line of management. | | | |
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| | | Career Tip: New Scenario on Discrepancy of Review Grades | Scenario: A manager and an employee grade the employee drastically differently during a review. How can they get on the same page? Jessica Kassel, head of talent, Heat I’d first start by looking at the consistency and structure of employee/manager check-ins. How productive are those conversations? Are there notes and next steps outlined? If both are walking away from those check-ins with slightly different expectations, that will only compound in a negative way over the course of the performance year. I’d suggest looking at ways to increase the quality (and sometimes the quantity) of those meetings as well as how both sides are working on improving their communication. Laura Small, vp and director of people, RPA I actually love it when this happens, because there’s an opportunity there for real candor. The manager should get really curious, and ask the employee why they rated themselves so highly. Maybe they have achieved a bunch of great stuff that their boss has zero visibility to, or they may not understand what’s expected and be focused on the wrong priorities. | | | |
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