Whatâs going on here? Warren Buffett bought into Ulta Beauty last quarter, giving Berkshire Hathaway a makeover. What does this mean? The worldâs most famous investor dipped his toes into new waters, snapping up around a million shares of aerospace company Heico Corporation and about 700,000 shares of Ulta Beauty. While that $260 million stake in Ulta is a minnow by Berkshireâs standards, it signals faith in the industry â despite the firmâs stock sliding by a third this year. Buffett made room by trimming Berkshireâs holdings in Capital One, T-Mobile, and Floor & Decor Holdings â and by ditching Snowflake entirely. But he stood by some old familiars, upgrading his investment in Chubb Insurance by 4.3% and keeping Apple, Bank of America, American Express, Coca-Cola, and Chevron as his top five. Why should I care? For markets: Make-under time. Beauty products were the retail worldâs hot cakes during the pandemic. But now that rising prices are pinching shoppers and competition is mounting, beauty stores â once seen as inflation-proof â are struggling to empty their shelves. So Ultaâs stuck duking it out with LVMH-owned Sephora, with both leaning into "store-in-store" strategies â Sephoraâs nestled inside Kohlâs, and Ultaâs found spots in Target. That hasnât paid off yet: Ulta has warned revenue growth is slowing down, while even beauty giants like LâOrĂ©al and Estee Lauder have seen shares drop. The bigger picture: The Buffett effect. Berkshireâs Ulta stake might be comparatively small fry, but the mere mention of the Oracle of Omahaâs interest sent shares up 11% on the day. And if youâre looking for more ways to channel your inner Buffett, you have options. Route one is buying shares in Berkshire Hathaway, which are up 22% this year â beating out the S&P 500âs 17% gain. Or, you could DIY by downloading Berkshireâs portfolio each quarter and picking your favorites. Finally, a hands-off approach would be investing in an ETF mimicking Buffettâs strategy. |