Build relationships that last through good, bad markets

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Build relationships that last through good, bad markets | 8 dating rules that apply to real estate | Lessons from a master storyteller

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February 23, 2023

Top News

Build relationships that last through good, bad markets As home buying stalls, focus your marketing efforts on growing customer loyalty so your business pipeline stays filled. Full Story: REALTOR® Magazine (2/23)

	The Perfect Pre-Listing Packet Template If you want to stand as out as THE trusted listing expert in any market, you need to add our Pre-Listing Packet to your arsenal. It'll ethically sabotage your competition, establish you as a trusted expert, and even attract new listings. Download Now >>

Best Practices in Sales & Marketing

8 dating rules that apply to real estate Your clients are looking for a home to fall in love with, so here's how to perfect your matchmaking skills and help them find the one. Full Story: REALTOR® Magazine (2/14)

Lessons from a master storyteller

(Pixabay)

Ken Melton, communications strategist for the Johns Hopkins Applied Physics Laboratory, shared the storytelling lessons he's learned throughout his career starting with the Marines. "I like helping people express themselves creatively and share their knowledge," Melton said during S&T Live, a monthly LinkedIn livestream by Public Relations Society of America. Full Story: PRSAY (2/21)

Report: Longer mobile ads yield higher conversions Mobile video ads ranging from 31 to 60 seconds are driving an average 50% bump in conversions for brands compared to shorter ads, per Liftoff analysis. Liftoff says "mixing and matching" existing ads to develop long-form content saves time and money, and tells a deeper story that captures an audience's attention. Full Story: MediaPost Communications (free registration) (2/22)

Recession? Not in my business! Savvy businesses can navigate a slowing economy with three strategies, starting with understanding their ideal customers' frame of mind, writes Darrell Amy, author of "Revenue Growth Engine." Other tips involve tailoring marketing messages and updating operations. Full Story: Forbes (tiered subscription model) (2/22)

Real Estate Trends

NAR: Lower mortgage insurance premiums will help affordability The monthly fee for FHA loans is being reduced, alleviating "some of the financial stress" buyers have faced from rising home prices and mortgage rates, the association says. Full Story: REALTOR® Magazine (2/23)

Despite inflation, owners keep up with mortgage payments Homeowners are continuing to make mortgage payments on time despite inflation and other economic challenges, according to this analysis of data tracked by the Federal Reserve Bank of New York. In California, for example, the delinquency rate was 1% in the fourth quarter. Full Story: Los Angeles Daily News/The Orange County Register (2/22)

Color transforms this 1930s home The two-year transformation of this London home includes opening up spaces and adding color. Full Story: The Wall Street Journal (2/22)

Technology & Innovations

Smart homes transform buyer expectations Connected devices and the Internet of Things are transforming homes and buyers' expectations. "Homeowners don't simply look for houses with ample ventilation or larger parking, they look for a 'thinking' space that can perform actions such as monitoring environmental conditions, assisting in security via intrusion detection and even autonomously monitoring the occupants' health," writes Jyoti Prasad Bhatt, CEO of ImpactQA. Full Story: Forbes (tiered subscription model) (2/22)

Legislation & Regulation

State may heighten disclosures of homes' flood histories The North Carolina Real Estate Commission has voted to proceed with rulemaking that would expand the state's real estate disclosure form with several questions regarding the flood histories of homes for sale. Currently, North Carolina mandates only the disclosure of whether a home is within a designated flood-hazard zone and whether it must be covered by flood insurance, according to the petition seeking enhanced disclosures. Full Story: Insurance Journal (2/23)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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