The Perfect Pre-Listing Packet Template Get our updated Pre-Listing Packet template that creates trust, delivers value, and establishes you as the local market authority… Before you even go to the listing appointment! This PDF template helps you win more listings, consistently! Download Now >>
ADVERTISEMENT:
Best Practices in Sales & Marketing
What's your most memorable moment as an agent? You probably have a story you always tell from your time in the field. Whether it's poignant, funny or a bit nerve-wracking, we want to hear about it. Submit your story and you might end up in REALTOR® Magazine!
3 ways to bolster influencer marketing outcomes Brands can yield more substantial results from their influencer relations by considering both macro or micro-influencers, qualifying their reach and targeting audiences accordingly, suggests Shannon Tucker, Next PR's vice president. Integrate influencer efforts with social campaigns and events and enlist "influencers with similar audiences who can share the same message or promote the same product -- repeatedly." Full Story: Fast Company (tiered subscription model) (1/31)
Programmatic podcast advertising will nearly triple before 2027 and 83% of marketers already using the medium plan to spend more during 2023, Acast research shows. One firm notes that its clients' spending increased by a factor of 10 during 2022. Full Story: MediaPost Communications (free registration) (1/31),Digiday (tiered subscription model) (2/1)
Buyers keep eye on broader economy Home buyers sidelined last year by rising mortgage rates are coming back to the market, though broader economic trends will continue to hold sway over buying activity, experts predict. "It's jobs, jobs, jobs," said Sam Khater, Freddie Mac's chief economist, adding "if all these recession forecasts come to fruition, it would be a big deal." Full Story: The New York Times (2/2)
Circular Sun House in Arizona is up for sale The Norman Lykes House, also known as the Frank Lloyd Wright Circular Sun House, has been listed for $8.5 million. "Frank Lloyd Wright wanted his homes to evolve -- he did not want them to become museums. People need to enjoy the property," said listing agent Deanna Peters of HomeSmart. Full Story: Homes & Gardens (1/31)
Technology & Innovations
Startup aims to smooth homebuilding process Digs is working to simplify the homebuilding process with its web-based platform to connect suppliers, builders and home buyers. The startup has raised $7 million. Full Story: GeekWire (2/1)
Business Wellness
Professor: Jazz mindset powers problem solving Structured discussions that integrate varied perspectives, known as generative conversations, enable team members to shift between listening and contributing to novel ideas, professor Michael Platt writes. A Swedish bank added improvisational jazz rules to the process, asking participants to listen more and play less, build on each other, and work on emerging solutions rather than prepared solos. Full Story: Knowledge@Wharton (1/27)
Legislation & Regulation
Interest rate hike to continue affecting consumer debt With the Federal Reserve's announcement of a 25-basis-point increase in interest rates, consumers should expect to see most of their monthly bills to rise as well, experts said, including credit cards, mortgage payments and auto loan payments for new buyers. LendingTree's chief credit analyst, Matt Schulz, advises consumers to consolidate their high-interest credit card bills in a personal loan, for which they may get favorable rates if their credit score is good enough. Full Story: CNBC (2/1)
Fed cannot step in on US debt default, Powell warns Amid lawmakers' ongoing dispute over resolving the debt limit crisis, Federal Reserve Chair Jerome Powell has delivered a blunt statement, saying, "There's only one way forward here, and that is for Congress to raise the debt ceiling so that the United States government can pay all of its obligations when due." He added that "no one should assume that the Fed can protect the economy from the consequences of failing to act in a timely manner." Full Story: American Banker (2/1)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
