BuzzFeed, Vice Media and other big digital publishers want to make movies and TV shows. But the road to TV isn’t straight or smooth.
| Welcome to today's Digiday Daily. Here are some of our top stories, from BuzzFeed's tricky path into film and television to Indochino's decision to bring media buying in house. BuzzFeed, Vice Media and other large digital-native publishers were hoping to charge into film and television. The road in that direction has been rocky. Custom apparel brand Indochino's CEO believes the company should try to make its own destiny. That's a major reason why it does most of its media buying in-house. Ricky Strauss, the president of content and marketing for Disney+, is used to delivering in high stakes situations. The expectations he must meet in his current job are unlike any he's faced before. Other things to know about Yesterday we announced the shortlist for this year’s Digiday Publishing Awards. Congratulations to Time Out, The Daily Beast, Bleacher Report and the rest of the finalists. See who is leading the way digital media here. We surveyed over 200 publishers in the US and UK to understand their major priorities, challenges and motivations for 2019. Download the report to learn about the three key themes we discovered and more. Sponsored by Permutive. | | |
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| Sponsored by TruSignal | | Let’s be up front about advanced TV | | While the industry hums with the potential of advanced TV, advertisers need careful consideration before getting too excited. It’s critical to collect and understand the facts about both advanced and linear TV in order to understand the present market — and plan for the future. | | |
| Retail Revolution | | Introducing Modern Retail, Digiday Media's newest vertical | | Today, we’re excited to introduce Modern Retail, Digiday Media’s new publication covering the ins and outs of retail’s reinvention. Modern Retail is on the frontlines of the industry’s ongoing shift, from Amazon’s increasing influence to the combined force of the direct-to-consumer upstarts. | | |
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