Can content creators keep up as social audiences evolve?

Also: Agencies adapt hiring as social media evolves ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Now that consumers use multiple platforms to communicate with their content creators, it can be difficult to keep up with the audience.

March 09, 2023

Content creators say they struggle to keep up with their audiences as social media platforms evolve Now that consumers use multiple platforms to communicate with their content creators, it can be difficult to keep up with the audience. This article is part of a series that explores a fragmented social media landscape. Explore the full series here. Additional coverage: Social fragmentation special series: As the social media landscape is ever-evolving, here's how agencies are adapting their hiring practices to the changes. Media buyers are still hanging their hats on verification firms like Integral Ad Science and DoubleVerify, despite the fact that they're far from perfect. More in this Digiday+ Media Briefing. Marketers for a health and wellness platform explain how they've spent the last 18 months developing solutions to address the lack of understanding and dispel misinformation around the issue. Experimental marketing and evolving media platforms shaped discussions at Digiday's Media Buying Summit in New Orleans. Tastemade's new IRl food business appears to be all reward and no risk for the publisher. Other things to know about Time is running out to save: Join us for Digiday's Programmatic Marketing Summit from May 22-24 in Palm Springs, Calif. as brand and agency leaders discuss important industry trends and challenges. Prices increase after Monday, March 13. By leveraging its own data identity ecosystem, Roku is looking to further develop its television commerce capabilities for advertisers. Produced in partnership with Marketecture. With the cookie deprecation looming, contextual targeting is seeing a resurgence where marketing teams are focusing on sentiment to unlock pathways to specific product and activity recommendations. Sponsored by Outbrain. Top Stories Ivy Liu Marketing on Platforms Content creators say they struggle to keep up with their audiences as social media platforms evolve Now that consumers use multiple platforms to communicate with their content creators, it can be difficult to keep up with the audience. howdy! Evolving Agencies How fragmentation has changed hiring in social media As the social media landscape is ever-evolving, here’s how agencies are adapting their hiring practices to the changes. Sponsored by Outbrain Why the future of digital advertising lies within the contextual ecosystem With the cookie deprecation looming, contextual targeting is seeing a resurgence where marketing teams are focusing on sentiment to unlock pathways to specific product and activity recommendations. Advertisement howdy! The Programmatic Publisher Media Briefing: Why media buyers keep pressing publishers for third-party verification Media buyers are still hanging their hats on verification firms like Integral Ad Science and DoubleVerify, despite the fact that they’re far from perfect. Sponsored by GeoEdge Why fighting clickbait is part of publishers’ revenue strategies Amid economic turmoil, improving ad quality is a critical component of building engaged audiences that attract brands. howdy! Brands in Culture How one health and wellness platform is trying to change the cultural narrative around female health The platform’s top marketers explain how they’ve spent the last 18 months or developing solutions to address the lack of understanding and dispel misinformation around the issue. Advertisement Sponsored by Flowspace The advertiser’s guide to social commerce Advertisers and brands are employing a variety of features to support their social commerce efforts, including shoppable ad formats and functionalities. howdy! Content & Commerce Transparency and talent remain top challenges for media buyers and other marketers Experimental marketing and evolving media platforms shaped discussions at Digiday’s Media Buying Summit in New Orleans. howdy! Content & Commerce Tastemade tries again to get into the restaurant business with new taco chain Tastemade’s new IRl food business appears to be all reward and no risk for the publisher. All Latest Stories

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