Can we rely on AI to make marketing more human? Norman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant.
ClickZ Daily: June 9, 2020 |
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| Good Morning! Today we have Norman Guadagno, CMO of Acoustic, addressing why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant. He writes: The right tools will allow marketing users to test and deliver content that is tailored for each visitor across multiple channels and based on a real-time understanding of the customer’s behavior. AI allows teams to better understand marketing elements in a fraction of the time. Also, we spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 world. Micciche recommends that marketers stop thinking in terms of running large conferences virtually, but take larger conferences and carve them into many slices aimed at specific segments of buyers. AI in Matrch Survey Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack. But is the martech community utilizing this tech to it’s fullest potential? Complete this survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Norman Guadagno Norman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant. |
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AI & Automation Jacqueline Dooley ClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 world. Read more |
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| AI & Automation Kamaljeet Kalsi Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read more |
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| AI & Automation Tereza Litsa From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read more |
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| Digital Marketing Jake Sorofman Jake Sorofman, president of MetaCX, conveys the importance of focusing on existing customers instead acquiring new ones, and on demonstrating measurable proof of value instead of feeding Google Adwords and making micro-optimizations on a webpage. Read more |
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| Digital Marketing Tereza Litsa Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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