Plus, the B2B CEO’s social media checklist
| When speaking with B2B marketers, one of the biggest concerns I hear is about interrupting customers during their busy work days. An ill-timed phone call to a prospect could create a negative association with the brand. Excessive emails, though more passive, add to the customer’s ballooning inbox and stress levels. Today, Canva shares the fine-tuned approach taken by their latest campaign. One key channel is out-of-home, where B2B customers in transit are in a business mindset but not yet flooded with tasks. Engaging creative that sticks with customers also helps. Many B2B strategies will be discussed at The MarTech Conference next week, as well as B2C approaches, customer experience, data and other topics. Register here for free. I hope to see you there! Chris Wood
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| Marketing technology | | | Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products. | | |
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| B2B marketing | | | Gain insights on transforming social media from a tactical afterthought to a strategic revenue driver for B2Bs. | | |
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| Marketing artificial intelligence (AI) | | | Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions. | | |
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| MarTech intelligence reports | | | Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. | | |
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| Account-based marketing (ABM) | | | Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers. | | |
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| B2B marketing | | | Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment. | | |
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| Conversion optimization | | | Most leads go cold if they aren’t contacted quickly enough. Learn how to drive faster lead response to capitalize on prospects’ peak interest and start converting more into happy customers. | | |
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| B2B marketing | | | Here's how to incorporate generative AI into your keyword research, content creation and data analysis efforts. | | |
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| T-minus one week until MarTech | | | Join Microsoft, Salesforce, Tealium and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions and strategies that can help you deliver exceptional customer experiences in the age of AI. No registration fee, no travel, no time out of the office. See the agenda | | |
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