Lou Horowitz never completely succeeded in his bid to launch and sustain a fledgling automobile company. The Playboy Motor Car Corporation of Buffalo, N.Y., wound up suffering the same fate that countless other car companies experienced in the first half of the 20thcentury. It was a noble and brave attempt with plenty of promise, but in the end the time, place and market werent quite right.
Horowitzs grandson David Kaplan is certainly doing his part to make sure his grandfathers vision and efforts are not forgotten, however. He has become an expert on the history of Playboy cars and owns five of them including two of the most important of the 98 cars built: a 1947 prototype and Playboy #97, the last car built before the venture folded.
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