Carl's Jr. drops sexually-charged ads; Your post-publishing blog checklist; Top content metrics; and more

MORNING SCOOP

Carl’s Jr. jettisons ‘sex sells’ ads, Hyatt eliminates travel-size toiletries, and Microsoft’s diversity and inclusion report

Also: Juul to lay off 650 workers by year-end, Google will label slow-loading websites, Facebook offers payment feature, and the top PR and marketing trends for 2020.

MEASUREMENT

6 meaty content marketing metrics to monitor

Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.

INFOGRAPHICS

Infographic: A checklist to review once your blog post is published

You’ve done the research, writing, fact-checking and final editing, and you’ve uploaded your hard work to your website, but hold the confetti. You’ve still got some work to do.

RAGAN AWARDS

Don’t miss this week’s PR Daily Awards entry deadline

Enter the comms industry’s premier benchmarking program by this Friday, Nov. 15. Showcase the power of your PR!

PR

2020 vision: The top 5 emerging trends in marketing and PR

A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.

MORNING SCOOP

Uber chief’s comments spark #BoycottUber return, Google takes heat for patient data collection, and Amazon’s digital ad power

Also: Is a freelance website a good place to pitch your services? Plus, Dean Foods’ bankruptcy, whether PR pros should work in the office or off-site, and more.

EXECUTIVE COMMUNICATION

5 tips for a striking speaker introduction

These brief addresses can be challenging, but they are essential to setting an audience’s first impression of a featured speaker—and can offer you a chance to shine, as well.

PR INDUSTRY

Why a third-party freelance site might fit your PR business

Even if you have a successful agency business, some PR pros are finding new leads and creative outlets on platforms like Fiverr and Upwork that sell a wide range of freelance services.

RAGAN AWARDS

Late deadline: Ragan’s Top Women in Communications Awards

This Friday, Nov. 15, is your last chance to nominate yourself or your inspirational female colleagues. Start your entry now!

MORNING SCOOP

Goldman Sachs’ Apple Card statement falls flat, brands turn to stories to mark Veterans Day, and 72% of millennials and Gen Z follow influencers

Also: Cision executive’s light-bulb moment on metrics, Dallas Cowboys win warm and furry social media love, and Kaiser Permanente strike takes a hiatus due to CEO’s death.

BRIGHTER WRITER

Metaphors and clichés: How imagery paints or taints our writing

Modern messaging relies on storytelling, and vivid language lies at the heart of the most compelling yarns. Here’s guidance on how to use playful, vibrant prose to superb effect.

MEDIA RELATIONS

6 metrics to track when measuring digital PR

Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line.

MARKETING

5 essential elements of an effective PR plan

You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success.

RAGAN AWARDS

Share your impressive comms campaigns, events, projects and initiatives

Ragan’s PR Daily Awards will showcase the PR industry’s best work from the past year. Don’t miss next week’s Nov. 15 entry deadline.