Also: What creators really want from TikTok AI chatbots represent a unique threat to publishers’ SEO-driven stories and traffic from search, and the technology is pushing some to move more toward original stories and visuals.
ChatGPT's arrival accelerates lifestyle publishers' move away from SEO-driven content AI chatbots represent a unique threat to publishers' SEO-driven stories and traffic from search, and the technology is pushing some to move more toward original stories and visuals. Additional coverage: With endless hype around the platform, Digiday caught up with seven creators to find out what they really want from TikTok, now the idealization has worn off. With rising costs and new entrants to the search ad space, advertisers still bet on Google. This week's Digiday+ Future of TV Briefing looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year's upfront market. As they reported their earnings over the past month, executives at leading gaming and esports companies stressed their preparedness for the coming recession and their belief in the gaming industry's ability to withstand it. Stagwell is moving its digital- and engineering-heavy YML agency into its Code and Theory network of agencies, which tend to lean toward digital creative work, Digiday has learned. Amid speculation over its future, Criteo made cuts to its headcount last week. The move could serve as a prelude to a potential sale, according to some. Other things to know about Time is running out to enter the Digiday Content Marketing Awards. This year we added four new categories including Best Use of AI Generated Content, Best Metaverse Campaign and Best Content Marketing Platform. Last chance to submit is next Friday, March 3. As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations. Sponsored by Teads. Marketers are investing ad dollars across social media as audiences spend more time on the platforms. As video’s attention-grabbing nature continues to help solve privacy-related obstacles, they’re also investing in video ads on social media. Sponsored by QuickFrame by MNTN. | | |
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