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Hoping to Target Marketers, Facebook Launches Its First Global B2B Ad Campaign Focused on Growth Discover Growth aims to reach brands on and off the platform By David Cohen Today, Facebook launched Discover Growth, its first global business-to-business ad campaign to focus on growth marketing via the social network. Discover Growth will kick off with a 30-day ad campaign in the U.S., targeting both direct-response marketers and traditional brands, and it will run on and off the Facebook platform. The on-platform portion will consist...
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