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Chuck E. Cheese’s Lowers the Lights and Noise Once a Month for Kids With Autism Pizza chain rolls out Sensory Sensitive Sundays By Robert Klara Even in the wide world of restaurants, there are very few places like Chuck E. Cheese's, those caverns of mayhem where mobs of children come to play video games, crawl through Skytubes and scarf down pizza amid the cacophony of beeping sounds, screaming toddlers and the music from Chuck E.'s band powering through a set...
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These 15 Women in Advertising Have Earned a Free Trip to the Cannes Lions 'See It Be It' program gives rising talent a networking boost By Katie Richards The Cannes Lions International Festival of Creativity has selected 15 rising women in the ad industry to send to this year's weeklong event as part of a long-term effort to improve the festival's gender balance. The "See It Be It" program offers each honoree an all-expenses-paid pass (including flights and accommodations) aimed at helping winners...
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Why Lucky Charms Is Stuffing 10,000 Cereal Boxes Full of Just Marshmallows It's a limited-time promo, but will health advocates be sweet on it? By Robert Klara Back in the good old days, when kids across America dug into sugar-laden breakfast cereals with nary a concerned glance from Mom, fans of Lucky Charms could be divided into two camps. There were those who simply gorged themselves on all that varicolored, crazy-shaped kibble. And then there were the young ones with the strength...
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Fusion’s Chief Content Officer Serves a Rising American Mainstream Camila Jiménez Villa bridges languages, audiences and platforms By A.J. Katz Adweek: Talk about your work as supervisor of Univision Story House, which creates scripted and unscripted content for English and Spanish TV Camila Jim?nez Villa: Story House launched about a year ago. It's focused on finding stories which resonate with young, multicultural audiences, but also have the potential to appeal to the general market. I...
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Forging Long-lasting Relationships Is the Foundation of This Philly Shop Harmelin Media credits client retention to treating its staff well By Christine Birkner Harmelin Media, founded by CEO Joanne Harmelin in 1982, has grown to more than 220 employees and $600 million in billings. The Philadelphia-based media planning and buying company, whose clients include Ford, Blue Diamond Growers, Wawa, Pep Boys, Hostess and Hess, prides itself on relationship building. "Our key point of differentiation early on was customer...
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This Agency Was Trashed on Right-Wing Blogs for Giving Its Employees Paid Days Off for Activism Traction's battle with trolls By Katie Richards In February, San Francisco-based agency Traction quietly launched a new policy for its employees. Everyone would be given two paid days off, called "Days of Action," per year to dedicate to civic engagement. "We believe democracy is a participatory institution, not just something that happens to you every four years. We wanted to support that,"...
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Lululemon Transcends Yoga Pants in This Mini Documentary Series by Vice Media’s In-House Agency Virtue produced the brand's first global campaign By Patrick Coffee At first glance, the world's coolest media company and its best-known purveyor of yoga pants may seem like an odd pairing. Yet, Lululemon picked Vice's in-house agency, Virtue, to reintroduce its name to the world with its first global ad campaign. The Canadian brand's evp of brand and community Duke Stump called the Virtue partnership...
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