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Ad of the Day: Clive Owen Is Back in the Driver's Seat as BMW Films Returns After 15 Years Can you keep up with The Escape? By Angela Natividad It's been 15 years since BMW Films and Fallon released "The Hire," a series of eight original short films that helped define branded entertainment, with help from a menagerie of A-list stars and ...
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| Brandshare Content From WhoSay | | |
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Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens MasterCard, Pitney Bowes and Humana deploy staffers By Christopher Heine If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to ...
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WD-40 Makes Your Doors Extra Creaky for a Change With This Ingenious Halloween App Trick your treaters with three spooky sounds By Angela Natividad We would have loved to see the focus group on this.
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Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball? Baseball for All's memorable pitch is a timely one By David Gianatasio Put them in, Coach!
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| Brandshare Content From Neustar | | |
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It's a Brand New Day at FCB Chicago, With Liz Taylor Taking Over as Creative Lead The CCO came from Ogilvy By Patrick Coffee Specs Current gig Chief creative officer, FCB Chicago Previous gig Global executive creative director, Ogilvy Chicago Twitter @thinktradigital Age 46
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Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines JWT and others are already in the publishing game By Katie Richards In late September, J. Walter Thompson's innovation think tank, JWT Intelligence, took some of its proprietary data on the habits of millennial and Gen Z women and decided that rather than publishing another study ...
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Quartz Is Launching Quartzy, an Email Newsletter Focused on Lifestyle and Travel Shinola will be the first advertiser By Marty Swant Quartz—the young, inventive, versatile online publication that's built a massive following for its coverage of business and tech—is launching a weekly newsletter focused on culture, fashion, food, ...
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