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Conan O'Brien's New App Is a Pokemon Go-Style Game for Fans IRL branded content for AT&T By Lauren Johnson Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T.
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Hot List: Vote Your Picks for 2016's Best Shows on TV and Streaming Choose the year's top series, names and networks By Adweek Staff >From breakout hits like Stranger Things to returning favorites like The Walking Dead and Empire, 2016 has been a standout year for broadcast, cable and streaming.
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Netflix Releases Much-Anticipated Gilmore Girls Revival Trailer The series will premiere the day after Thanksgiving By Sami Main With one month until the premiere of Gilmore Girls: A Year in the Life, it's time to commence freaking out.
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JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series Celebrity entrepreneur Bill Rancic hosts the show By Sami Main The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content.
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How Martha Stewart Conquered Facebook Live, One Viral Cooking Video at a Time It helps that she was an early adopter By Sami Main "Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan.
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In Global Rebrand, National Geographic Drops 'Channel' From Its Network Name And introduces a new tagline: 'Further' By Jason Lynch National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company.
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How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years Brands are buying into cross-platform advertising By Christopher Heine NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a ...
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