It seeks to tap open web legacy to bridge third parties’ knowledge gaps as Google sticks to its cookieless deadline.
| To all the befuddled ad tech vendors scratching their heads over the hefty tech and financial requirements for Google's dicey cookie alternatives — fret not. Criteo’s got you. Additional coverage: Data from Boostr's Q4 2023 Media Ad Sales Trends Report reveals that while Q4 wasn't overlooked by advertisers, it was hardly a banner quarter. Adelaide is rolling out a new planning tool and dashboard called Flight Control that’s surprisingly being adopted across a wide array of media agencies, programmatic vendors and other ad-tech firms. With no e-commerce point-of-sale, Farmer's Fridge's director of marketing is tasked with thinking outside the box. TikTok is facing another potential ban, which could see marketers move ad dollars dedicated to TikTok elsewhere, with Instagram and YouTube Shorts expected to be the winners of said dollars in the event of a ban. More in this Digiday+ Marketing Briefing. Other things to know about There are only 9 spots left to attend the Digiday Publishing Summit happening in Vail from March 25-27. Secure your pass to network with leaders from CBS, Disney and many more. Brands like AriZona Beverage Co. regularly optimize their targeting to send fewer, more relevant campaigns. Sponsored by Klaviyo. Interoperability is crucial to post-cookie data success for publishers and advertisers, as collaborative strategies are the way forward. However, another challenge is in defining interoperability in the first place. Sponsored by Optable. | | |
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