Announcing Crucial Influence. Get your copy today.
| MAY 31, 2023 • VOL. 21 ISSUE 22 | | | Hi John,
The most important challenges we face in our homes, communities, and organizations are challenges that involve behavior—our own and others’.
This challenge—how to influence behavior for good—has been central to our work since day one. And today we are pleased to share with you the book that distills everything we’ve learned about how behavior works and how leaders can shape it: Crucial Influence.
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| | | | | | ANNOUNCEMENT
| | Crucial Influence: Leadership Skills to Create Lasting Behavior Change | | Fifteen years ago, Influencer introduced the business world to a bold idea: true leadership depends not on position or personality, but on an understanding of how the world works.
Drawing on 50 years of social science research and the study of leaders around the world, the newly titled Crucial Influence reveals a method for engaging personal, social, and environmental forces to influence behavior. | | |
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| | | | Want More Influence? Here’s How to Get It | | by Joseph Grenny
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| | Leadership is intentional influence. It isn’t the vacuous or mystical thing that so many writers claim. It is a systematic process of influencing human beings to achieve important results. It’s about mobilizing behavior in the service of valued goals. At the end of the day, if behavior isn’t changing, you aren’t leading. | | |
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| | | | | | WEBINAR | | Crucial Influence: Leadership Skills to Create Lasting Behavior Change
| | Attend this free webinar with author Joseph Grenny and training designer Justin Hale to learn about the Six Sources of Influence and how to be a more effective leader. | | | |
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| | | | Jul 25–27 | | Influencer Training® | | Join us live online and learn how to: Motivate and enable others. Identify and influence the behaviors that lead to desired outcomes. Transform teams and organizations. Lead others to achieve important goals. | | | |
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| | | | | | The lion’s share of the problems that really bother us don’t call for additional technology, theory, philosophy, or data; the problems call for the ability to change what people do. | | | | | |
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