CSR in the metaverse: Why marketers must prioritize inclusivity and diversity Shutterstock's VP of Brand, Skip Wilson, examines the inflection point for diversity and inclusion in the metaverse
ClickZ Daily: Oct 31, 2022 |
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| Good morning! Diversity and inclusion have always been top-of-mind issues for internet users. 84% of LGBTQ+ adults agree that there are not enough protections on social media to prevent discrimination, harassment, and/or disinformation. With brands from Heineken to Gucci flocking to the metaverse, we must ensure that there is a safe and inclusive space for the wide range of people involved with the metaverse’s creation from the start. Shutterstock’s VP of Brand, Skip Wilson, looks at safety and inclusion in the metaverse and the role marketers must play in shaping CSR in brand-new digital landscapes. Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Metaverse Skip Wilson Big tech’s vision of the metaverse is coming. But as the hardware and software are created, we can build our new world as it should have been - and culture should be top of mind |
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Metaverse Benjamin Broomfield "Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that show how impactful the metaverse could be for our sales.” Read more |
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| AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| Brand utility Benjamin Broomfield "Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make an impact on their community, and the world around them" Read more |
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| Metaverse Sofia Papadopoulou In a new age of experience-driven web, brands need to expand their tools for engagement into a technology-driven palette. What are the key guiding principles to ensure success? Read more |
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Marketing Masters Podcast |
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AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| Brand awareness Benjamin Broomfield Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant. Download now |
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| | | | Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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