CTV Could Bring Flexibility to TV Buying

Seismic shifts are happening across television. Spending during this year's upfront will be way down. Minutes spent streaming on a connected TV have doubled, while the six biggest MVPDs lost over 2 million pay-TV subscribers combined in the first quarter. Programmatic may have a new opportunity to take center stage in upfront discussions this year, a result of CTV becoming a bigger part of the conversation as the coronavirus pandemic continues to affect advertising buys, especially on linear TV.

In other news, regulators might soon go after Google, TikTok just attracted top talent from Disney and here's a comprehensive look at the obstacles associated with building the perfect streaming service.

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After consulting ad-tech experts for months, action may come as soon as this summer.

Surprise move comes at critical moment for both companies.

As old and new OTT contenders battle for subscribers, 'There's no SVOD rulebook'—especially during a pandemic.

A companion Snapchat lens was also released.