| | | | | | Sports teams have always been fertile ground for technology and innovation. From a marketing point of view, the question is how fan engagement can be increased, above and beyond television viewing figures. I thought I'd take a look at some examples of marketing innovation in the NFL, MLB, NBA and EPL. |
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| | | | | | | This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers international and multilingual paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available. |
| This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers marketing campaign integration strategy. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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