| A message from our sponsors: |
| Attribution is often been described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion. With that truth comes power in the form of better insights on where and when to invest marketing budgets and better project return on investment. It’s against this backdrop that AdRoll has partnered with Econsultancy to produce this report on The State of Marketing Attribution in the UK, France and Germany. |
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| | | | | | | No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme. The Fundamentals of Email Marketing report will help marketers understand, implement and execute email strategies to maximise return on investment in this channel. |
| This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest edition deviates from the tendency of past reports to ennumerate ways in which B2C trails B2B, instead evaluating similarities and providing useful projections of the future. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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