In order to reach its $20 million goal this year, Blockworks’ co-founders are going after new Web3 native revenue opportunities.
| You might notice the Digiday Daily Newsletter coming in at different times over the next few weeks. We’re running some tests to figure out what works best for our readers. If you have any feedback, please email us at help@digiday.com. Crypto trade publication Blockworks is on track to earn $20 million in revenue this year, up from $13 million in 2021 and a large part of that strategy is targeting a new wave of wealth — DAOs. Decentralized autonomous organizations (DAOs) are basically clubs for crypto enthusiasts, but they can be as organized and official as a company. Most typically operate under a shared goal and give each member an equal say in making decisions. As members have to buy into the DAO, they can potentially have more money than most clubs would ever know what to do with — sometimes billions of dollars worth of crypto, according to Jason Yanowitz, co-founder of Blockworks. Read more below. Why Blockworks is training its sales team to pitch to crypto groups. Helping founders avoid the possible pitfalls of putting all their eggs in one basket when it comes to advertising and marketing is part of the reason Alex and Matt Tepper have recently founded InTandem. More in this Digiday+ Marketing Briefing. Business newsletter publisher Morning Brew is selling tickets and sponsorships for the three all-day summits it will host this fall in NYC. A look at the changing of the guard at Omnicom Media Group's North American leadership. More in this Rundown. Other things to know about Join us at the Digiday Media Buying Summit in Palm Springs, Calif., from April 5-7 where we will bring together media buying execs to discuss targeting, measurement, data challenges, the metaverse and everything in-between. Advertisers are prioritizing the creative refresh to combat ad fatigue and drive CTV campaign performance. This guide explores how teams are refining the practice in 2022. Sponsored by MNTN. Learn how one publisher revamped their B2B email newsletters, saving operational resources while creating new opportunities for advertisers. Sponsored by Passendo. | | |
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