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Darren Aronofsky Captures the Struggle and Danger of Reporting in Stunning Ads for The New York Times Droga5 spotlights photojournalists' search for the truth By Kristina Monllos The New York Times wants readers to understand what it takes to produce the journalism it does--that there's real work behind the words and photos they see, and that some of the paper's journalists risk their lives for stories. That's why the Grey Lady has released a new set of ads directed by Darren Aronofsky,...
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Why Brands Are Clamoring to Work With Gwyneth Paltrow’s Goop Tumi, Dyson and Tito's Vodka will sponsor site's first wellness summit By Christine Birkner Gwyneth Paltrow's lifestyle brand, Goop, sometimes gets mocked for its unorthodox cleanses and steams, complex diet plans and high-priced luxury goods, but to the site's loyal followers, it's no joke. Today, the company is announcing its first wellness summit, In Goop Health, which will be held in Los Angeles in June. Tickets start at $500,...
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This TV Show Is So Raunchy, the Network Made Toys to Distract Children While Parents Watch And you thought Game of Thrones was bad By Angela Natividad The French love themselves some sex, or at least some quality nakedness, which manages to pop up in ads for everything from food delivery to selling tables. To demonstrate how raunchy Season 2 of Canal+ show Versailles will be, French agency BETC decided to roll the dice on that reputation. The case study below depicts...
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Watch This Poor Guy Try to Justify a $10,000 Motorcycle Purchase to His Significant Other New ad from Zero takes on the psychology of the impulse buy By Robert Klara It's a conversation that happens across the country--how many times a day? A hundred? A thousand? Warily eyeing middle age bearing down on him, a fella goes out and buys a motorcycle on a whim. He's plunked down his 10 grand, and he's had a swell time getting bugs in his teeth out on the...
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Breasts Sing Their Own Praises in Freaky Follow-up to Famous ‘Manboobs’ Ad (SFW-ish) David unleashes 'Everybody Loves Boobs' By Tim Nudd One of 2016's surprise ad hits was agency David's "#ManBoobs4Boobs," a breast-cancer awareness campaign that cleverly got around social media's ban on female nipples by demonstrating a self-exam on a male model instead. The work, created for Argentina's Breast Cancer Help Movement (MACMA), won a slew of Gold Lions across various categories at Cannes last...
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30 Years Later, Motel 6 and Tom Bodett Are Still Cranking Out the World’s Best Radio Ads BBDO's Robin Fitzgerald picks her 3 favorite ads By Tim Nudd Among long-running advertising campaigns, few are as charming as Motel 6's radio work featuring Tom Bodett as the folksy voice who promises that the motel will "leave the light on for ya." The campaign--which BBDO's Robin Fitzgerald picks as one of her three favorites in our new "Best Ads Ever" video, above--has been running for...
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A Stock Photo Agency Just Made the Cattiest (and Most Insane) Cat Video on the Internet Brace yourself for Cherie and Renno's 'Meow' By Tim Nudd While Dove tackles the thorny socio-political debate around stock photography, stock photo agency Depositphotos just wants to show you cat photos. And some fantastic ones, at that. And it's doing so in novel fashion: It created, entirely from its own collection of stock photography, a whole music video filled with cats for Israeli musical duo...
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