| | Data trends in 2021: the expert view on cookies
As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions. |
How does the ecommerce experience in China differ from the west?
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of. |
63% of marketers are struggling to deliver omnichannel experiences
Personalisation for individual consumers might be the aim, but the majority of marketers are struggling to deliver a truly omnichannel marketing approach.
This is one of the key findings from the ‘State of Martech Integration 2020-21’ report, based on an Econsultancy survey of 1,416 business professionals and produced in partnership with HCL Software. |
A day in the life of… Elizabeth Tweedale, CEO and founder of edtech startup Cypher
Elizabeth Tweedale is the CEO and founder of Cypher, an EdTech startup dedicated to teaching children how to code. She explains how she has navigated working life throughout the pandemic after the business pivoted to an all-online model in March. |
Sponsored by Good Growth
Digital strategy in 2021 doesn’t work without clear alignment between the thinking and the doing
In a talk at Econsultancy Live this week, James Hammersley, CEO at consultancy Good Growth, described strategy as the art of allocating scarce resources to gain competitive advantage. |
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| | Stay on top of 2021 - no crystal ball necessary |
To get your business ready for next year, now is the perfect time for you and your team to build digital, marketing and ecommerce skills and capabilities. Whether you need to close digital skills gaps, support your strategic decisions or need instant access to best practice, data and the latest trends, we’ve got you covered.
Navigate the entire digital landscape, through our wealth of resources, from our digital platform and EconLearn hub to blended learning academies. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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