For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.
For all the talk of embedding diversity into day-to-day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.
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The CEO of Omnicom Digital discussed the pending IPG acquisition on the latest episode of the Digiday Podcast while in Las Vegas for CES. Influencer agencies have embraced generative AI applications as they seek to cut the time taken to arrange creator involvement in brand campaigns. Agencies operating in this space have found one area with clear application for AI tools — brand safety. TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off? More in this Digiday+ Marketing Briefing.T-Mobile has held talks to purchase Vistar Media, as the U.S.’s third-largest telco seeks to strengthen its non-traditional revenue streams by further expanding its footprint in the advertising sector. Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn't extend to the media industry as a whole. ICYMI:Check out our special report, examining what publishing execs and decision makers need to know heading into the year. Other things to know about Enter the Digiday Content Marketing Awards for the chance to showcase your achievements and join the ranks of past winners including Disney, Chipotle and more. Enter now — your last chance to save is this Friday, January 17. According to a new survey, when it comes to creative production, marketers see AI as being most efficient in content creation and personalization at scale. Sponsored by Instreamatic. While traditional viewing audiences fragment and decline, TV advertising prices remain strong. Sponsored by Channel Factory.
For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.
Reaching small and medium-sized businesses is often difficult to scale, with the lack of quality data leading to too much guesswork. With new tools, however, brands can better connect with millions of small businesses across the U.S. Intuit SMB MediaLabs uses first-party insights from an audience of 36 million — unlike traditional methods that rely on outdated sample data. From banner ads on industry sites to major sports events, Intuit’s B2SMB ad network activates seamless campaigns that maximize media dollars and eliminate guesswork to open new doors for B2SMB marketing.
When paired with context and time, geo connects traditional and digital media and bridges gaps between advertising channels to unlock powerful insights rooted in business outcomes.
Setups differ between agencies, but most pushing ahead have combined AI-assisted search tools with generative AI applications that analyze the content of social posts.
News consumers actively seek out information, often spending significant time engaging with trusted sources. This active engagement makes them a prime target for advertisers.
Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn’t extend to the media industry as a whole.
