From denim 'waste' to couture. We're celebrating Earth Day with unique creations from leading designers.
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| DENIM FOR EARTH | | From denim 'waste' to couture | | To celebrate the 50th edition of Earth Day, we collaborated with creative agency The Visionary Lab and invited leading fashion designers, artists and models to create unique one-off pieces from G-Star RAW denim waste material - from elegant couture dresses to surrealistic customs |
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The FOAM Photography Museum Amsterdam exhibits the unique collection in their online gallery. Explore a selection of the special designs below.
''Waste isn't waste until you waste it'' |
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| | | KARIM ADDUCHI | | Designer, painter and illustrator Karim Adduchi, listed by Forbes in 2018 among the ‘30 talents under 30’ for Arts & Culture, highlights the versatility of denim with this unique dress. The lower part of the design is made from countless G-Star RAW trouser legs that have been repurposed for this elegant creation. |
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| FERRY SCHIFFELERS | | Young designer Ferry Schiffelers, winner of the talent prize during Amsterdam Fashion Week in 2018, created a modern, Swanlake-inspired dress using only our white denim remnants. The bow tie-themed skirt and jacket have been designed with his distinctive take on couture. |
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| | | YUKI ISSHIKI | | Yuki Isshiki, owner of couture hat label Demure in Amsterdam, transformed our denim waste into one-of-a-kind headpieces inspired by famous Dutch painters Van Gogh and Vermeer and designed with an extraordinary eye for detail. |
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| RAW RESPONSIBILITY | | Find out more about our sustainability efforts and our sustainable innovations. | |
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| | | | | In-Store pick up
and return |
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| The G-Star RAW® Official App | | First look at new collections and offers. Your exclusive access to the most innovative denim brand. | | |
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| from future communications. |
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G-Star RAW eStore BV, Joan Muyskenweg 39,
1114 AN Amsterdam, the Netherlands |
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