More than half of all publisher survey respondents said they increased the number of ad products and services they offered in 2020.
| This past June, ad agencies released employee diversity data and made public commitments to improve diversity, equity and inclusion in advertising. Since then, agencies say they are still committed to change, but if you ask agency employees about the DE&I conversations at agencies now, you'll likely hear that they believe more action is needed. "Agencies are still rolling out a lot of longer term plans when it comes to how they will change, which I think is a lot of bullshit. How does it take six months for you to fix your hiring practices or fix your diversity and inclusion issues?" said a Black copywriter at a creative agency. Read more below. In the latest edition of our Confession series, we hear from a Black copywriter at a creative agency about what has and hasn't changed at agencies since June. For Digiday+ members, recent Digiday Research found that more than half of all publisher survey respondents said they increased the number of ad products and services they offered in 2020. Many publishers see the marketplace as a further step beyond affiliate relationships toward serving their audiences as customer bases. By collecting data from the audiences of 130 special interest publications, Future's new first-party data platform is able to deduce crossover potential for enthusiast audiences. Other things to know about It's more important than ever for media and marketing leaders to make sure their teams are ahead of the trends transforming their industries. Digiday+, our premium membership program, provides tools and analysis to help. For a limited time, we're offering up to 20% off team Digiday+ memberships. Register your interest here. In this new case study, learn how specialist retailer MasterMind Toys transferred its brick-and-mortar approach to high-touch service to its online omnichannel experience. Sponsored by Shopify Plus. With theIDFA tracker set to disappear in iOS, many game publishers are seeking new ways to mitigate the anticipated revenue impact. A growing number are beginning to adopt app bidding, seeking to free up valuable time and resources for navigating change and uncertainty. Sponsored by Facebook Audience Network. | | |
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howdy! howdy! howdy! | Future of Work | | Remote working spotlights neurodiversity challenges | | For staffers within the neurodiversity spectrum, ranging from speech impediments, dyslexia, dyspraxia, Tourettes, to autism and bi-polarity, the coronavirus pandemic has been an especially challenging time. | | |
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