Digiday's new series exploring the challenges and opportunities associated with NFTs

Non-fungible tokens (NFTs) and crypto became buzzwords in 2021 and for the brave few media companies and brands, a playground for experimentation — if they were willing to take a risk. But what goes up must come down and the crypto bear market has left significant uncertainty around the future of NFTs and blockchain experimentation.
Though several believers still see a future where all digital audiences transfer to Web3 environments. With this 10-part Digiday series, we'll explore the challenges and opportunities associated with NFTs and blockchain technology.
Alongside this editorial package, you can make a contribution to Sandy Hook Promise, a charity focused on preventing gun violence in our homes, schools and communities, by purchasing an NFT.

Why metaverse platforms are gamifying their virtual real estate to attract customers.

Crypto enthusiasts want publishers to move into Web3 with DAOs, but it’s not yet a successful business model.

Why NFTs must be transferable between platforms for the industry to survive.