Digital Ad Prices are Down

Total U.S. digital ad revenue for Q1 surpassed $31 billion, but revenues began to drop in March, according to a recent report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Publishers have been hit hardest, with 60% experiencing a drop in CPMs for direct deals, which are 14% lower than deals executed programmatically. Despite this, publishers like The Wall Street Journal are growing their digital ad business without reportedly changing CPMS.

In other news, President Trump wants to roll back protections for social media companies, some streaming services are adjusting their TV spends and one brand turned its take your child to work day into a virtual "family hour."

Additionally... Adweek’s programmatic desk is looking to gauge some of your thoughts on Dmexco with a poll they put together. I'm told you can fill it out in about 2 minutes, and it’s anonymous; this is not a play for data capture (you love to hear it). We will follow-up with some stories based on the results.

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Law experts say the president’s executive order is unconstitutional.

An increase in readership about these uncertain times has been good for their bottom line.

The company is leaning even more on its business resource groups.

Videos can now be uploaded, and creators with Pro accounts can access insights.