| | | | | | Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it comes to their in-store customer experience. Since that time, it appears Zara has undergone quite a few changes, largely through an increased investment and focus on technology. |
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| Is your organisation delivering digital projects effectively? |
| | Take part in our Digital Effectiveness Survey and as thanks for sharing your insights, you'll get a complimentary copy of the resulting report. The survey, carried out in association with Code Computerlove, includes questions about tools, techniques and approaches used, challenges in delivering digital projects, product-led thinking and satisfaction with agencies. | |
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| | | | | | | The new Lessons from Black Friday report will consider the latest trends and statistics from Black Friday 2017 and highlight the key challenges that retailers should be aware of for 2018. |
| Headquartered in Bengaluru, India, Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation). Flipkart began its ecommerce journey retailing books online, and in June 2012, attained “unicorn” status when it was valued at US$1 billion. Since then, Flipkart has secured funding from investors such as Tiger Global, SoftBank and Morgan Stanley, including a US$1.4 billion investment from Tencent, Microsoft and eBay in April 2017. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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