Digital resilience: 3 essential attributes marketing teams need to succeed Heidi Melin, CMO of Workfront, shows marketing teams how to focus on creating and sustaining a competitive advantage in the new world.
ClickZ Daily: November 6, 2020 |
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| Happy Friday! Today we have Heidi Melin, CMO of Workfront, showing marketing teams how to focus on creating and sustaining a competitive advantage in the new world. “As much as we marketers may excel at the marketing tactics we produce and execute, our strategic planning process needs to be as good or better if alignment is our goal. And that requires devoting a commensurate amount of time, attention, and iterative improvement to both how we work and what we’re producing,” says Heidi. Also, Decibel’s CMO Shane Phair highlights a few simple steps to consistently improve customer experiences on websites. He writes: Optimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Heidi Melin Heidi Melin, CMO of Workfront, shows marketing teams how to focus on creating and sustaining a competitive advantage in the new world. |
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Data-Driven Marketing Shane Phair Optimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments. Read more |
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| Content Marketing Abhishek Shah If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read more |
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| Data JoAnne Monfradi Dunn Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read more |
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| Digital Advertising Daniel Elad 5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewPoint, shares his thoughts and expertise on the upcoming changes in CTV/OTT entertainment and advertising. Read more |
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AI & Automation With two keynote panel discussions and three tech talk showcases, our Marketing Automation Summit provides a detailed look at the now and what will be of the automation sector. Read more |
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Analytics Technical SEO is the hands-on, under-the-hood version of SEO. If you’re reading this, it’s because you or someone you’re working with is interested in finding SEO solutions based on the how and the why of how search (and websites) work. Download now |
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| Advanced Email Marketing Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy and implementation and expanding or optimizing your existing campaigns. Download now |
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