John,
This article is filled with marketers who got it wrong.
Didn’t know which value claims their customers wanted. Overlooked entire customer sets. Ordered wrong-sized clothing. Assumed customers were willing to foot a travel bill.
But the type of person who is gracious and open-minded enough to realize they don’t know everything – these marketers search, they ask questions, and they ultimately gain valuable discoveries.
So today we bring you Customer Discovery: 4 mini marketing case studies showing how companies discovered what their customers wanted.
Read on to see how getting it wrong – and admitting that we all probably make incorrect and unfounded assumptions about our customers every day – is the first step to true customer discovery and marketing results. We bring you mini case studies from a face mask company, ecommerce clothing site, travel booking platform, and press release distribution company.
Here’s to discovering what your customers want,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
