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Disney Channel Relies on Its Beloved Brands (and New Apps) to Connect With Kids and Their Parents Now holds upfront meetings at two theme parks By Jason Lynch Everything old is new again for the Disney Channel, which is reviving many of its most beloved brands for new series and movies it hopes will appeal to kids as well as their parents.
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This Report Shows How Brands Lost Sales When They Spent Less on TV A combined loss of $94 million By Tim Baysinger Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more dollars to digital in an ...
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Viceland Is Shaking Up TV Advertising by Running More Native Ads That Look Editorial Vice and A+E Networks' new channel reduces ad load By Jason Lynch Vice Media unleashed its first linear network on Monday night, launching Viceland, its new channel with A+E Networks. Featuring an eclectic lineup curated by Viceland creative director Spike Jonze, the network is ...
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Why GSN Will Do 'More of the Same' as Other Networks Scramble for New Ideas Viewers are younger thanks to brand refresh By Jason Lynch During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that.
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What Is Peyton Manning's Post-NFL Career Going to Be Like? Marketing and broadcasting in star QB's future By Tim Baysinger Peyton Manning is calling it an NFL career.
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Tituss Burgess From Unbreakable Kimmy Schmidt Now Has His Own Pinot Noir (Get It?) >From musical sitcom skit to reality By Kristina Monllos Netflix's Unbreakable Kimmy Schmidt, the surprisingly upbeat comedy that gave the charming Ellie Kemper a starring role, will return later this spring. But we've already got a treat from the arguably the ...
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CMT Branches Out Into Scripted Series, and TV Land's Rebrand Draws Younger Viewers Viacom networks unveil year's plans at joint upfront By Jason Lynch One day after Nickelodeon kicked off the 2016-2017 upfront season, the other two networks in the Viacom Kids and Family Group, CMT and TV Land, made their respective pitches to buyers and advertisers Thursday at New ...
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