Does buy side's confidence in Instagram back up spend?

Also: The evolution of agency clients' KPIs ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Spending on Instagram remains high among agencies and brands. And while agencies’ confidence in the platform fluctuates, brands’ confidence in Instagram is actually growing.

March 02, 2023

Digiday+ Research deep dive: Brands' confidence in Instagram grows, while agencies' confidence wavers Spending on Instagram remains high among agencies and brands. And while agencies' confidence in the platform fluctuates, brands' confidence in Instagram is actually growing, according to a Digiday+ Research survey. Additional coverage: The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. U.K. publishers are taking risks in the U.S. to increase the revenue and audience potential of this market. More in this Digiday+ Media Briefing. Fox News' latest website redesign highlights more non-hard news and politics coverage to provide more "brand safe" content to advertisers. Major players in gaming keep trying to lure more marketers and their agencies into the fold, and sometimes it helps to bring in an exec who knows how to speak that language fluently. Enter Enthusiast Gaming's new CEO Nick Brien. Other things to know about By leveraging its own data identity ecosystem, Roku is looking to further develop its television commerce capabilities for advertisers. Produced in partnership with Marketecture. Brands are layering interactive video elements into featured products, crafting a more engaging shopping experience. Sponsored by KERV. Publishers, we want to know what’s most challenging about your commerce content program, what challenges you face around measurement and KPIs and what kinds of technology you’re leaning on to solve these issues. Take this survey and we’ll send you a $5 gift card with the results. Sponsored by impact.com. Top Stories Ivy Liu Marketing on Platforms Digiday+ Research deep dive: Brands' confidence in Instagram grows, while agencies' confidence wavers Spending on Instagram remains high among agencies and brands. And while agencies’ confidence in the platform fluctuates, brands’ confidence in Instagram is actually growing. howdy! Evolving Agencies Agency clients' KPIs evolve with a focus on retail and post-pandemic economy The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. Sponsored by MNTN Marketers are getting creative with CTV ad production and media buys Brands across sectors are ramping up investments on CTV — balancing creative costs with performance-focused campaigns. Advertisement howdy! Strategizing for the Future Media Briefing: How U.K.-based media companies are continuing their push into the U.S. U.K. publishers are taking risks in the U.S. to increase the revenue and audience potential of this market. Sponsored by GeoEdge Why fighting clickbait is part of publishers’ revenue strategies Amid economic turmoil, improving ad quality is a critical component of building engaged audiences that attract brands. howdy! Publishing in the Platform Era Buyers say Fox News’ homepage redesign to highlight more non-hard news coverage is a 'smart' move Fox News’ latest website redesign highlights more non-hard news and politics coverage to provide more “brand safe” content to advertisers. Advertisement Sponsored by Flowspace How brands are using social commerce to foster engagement Download this new guide to learn how social commerce is helping brands connect the end-to-end experience, from ad impression through to transaction and delivery. howdy! Gaming & Esports Enthusiast Gaming hires Nick Brien to refine the approach to marketers and agencies Despite gaming’s appeal as a primary form of entertainment for people of all ages, major gaming companies keep trying to lure more marketers and their agencies into the fold. howdy! Life Beyond the Cookie Marketers seek adaptability amid a fragmented post-cookie landscape An abundance of targeting replacements have flooded the market, with certain technology labels, such as “data management platforms,” losing favor. All Latest Stories

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