Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles?
DOJ vs. Google: Can the digital media industry learn from the last 15 years? Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? Additional coverage: Sports organizations know that demand for these services stems, in part, from the complexity (and cost) consumers face when trying to view every televised match their team takes part in. The DMEXCO chatter has reached a consensus: "founder mode" isn't inherently bad. Discord is still in the early days of its push into advertising, but marketers who are already active on the platform see lots of potential in the future. Publicis just announced an acquisition that strengthens its commerce abilities, by purchasing Mars United Commerce for an undisclosed sum. Twitch is opening its own Fortnite Creative experience, called “The Glitch,” today, promoted by Twitch streamers and featuring advertisers such as Domino’s and Peloton. Our most-read story this week: Google sheds its nice guy poise as the legal heat dials up Other things to know about Just announced: Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year’s Digiday Awards. Check out the full list here. Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools. Sponsored by The Media Trust. In the current price-sensitive environment, a new survey shows what consumers value most: discounts, loyalty programs and product reviews. Sponsored by Klavyio. | | |
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