The CEO of Dawn used his experience at Publicis and MDC Partners to construct a holding company model that partners rather than acquires. He talked with Digiday for this week's Digiday+ Media Buying Briefing. Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase, but agencies will have to strike the right balance in their creator strategies, content types and the variety of platforms. Some questions remain about the Esports World Cup’s ability to achieve its ambitious future goals. Other things to know about Just days remain until Retail Media Strategies kicks off on Thursday, September 12 in NYC. Don't miss your last chance to dive into the trends shaping retail media's future alongside leaders from Unilever, Banana Republic and CVS Health. Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases. Sponsored by Klavyio. As political ad spending accelerates, publishers are implementing strategies to prevent offensive ads or disinformation from spreading across their sites. Sponsored by The Media Trust.
This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market.
Free time is vital to personal identity and allows consumers to explore their interests. According to Fandom’s 6th annual Inside Fandom report, more than 54% of free time is dedicated to entertainment and gaming. People’s “me time” is a key opportunity for brands to authentically engage with consumers in a way that resonates with their interests and values. Join this virtual event on September 18 at 1 p.m. ET/10 a.m. PT as Fandom experts unpack its latest report and discuss unique ways for brands to connect with entertainment and gaming audiences.
In this new survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative.
Fans are willing to subscribe to multiple platforms to follow their favorite teams, making sports a critical tool for attracting and retaining viewers.
Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them.
Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase – but agencies will have to strike the right balance in their creator strategies, content types and the variety of platforms.
