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Ad of the Day: Dollar Shave Club Shamelessly Mocks Axe and Old Spice in Shower Gel Ads Subscription service comes out swinging By Gabriel Beltrone Attention, men. If your body wash makes you feel like a muscle-bound rage monster, or a cologne-oozing nightclub sleaze, Dollar Shave Club wants you to consider a simpler option.
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Here's How 5-Hour Energy Kicked Coffee Out of the Buzz Game One entrepreneur, a 2-ounce bottle and millions of fans By Robert Klara Let's assume you're reading this at 2 p.m. The lunch you had a couple of hours ago is leading to hypoglycemia. Since you've been awake for eight hours or so, your body's circadian rhythm is on the ...
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Why Snapchat, Facebook and Other Platforms Are Trying to Shed the 'Social' Label With diversification comes a new mindset By Christopher Heine, Marty Swant There was a point four years ago when marketing agencies—that sprouted up thanks to the explosion of social media—didn't want to be identified any longer as purely "social" practitioners. ...
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This Agency Fuses Design and Research to Build Slick Websites and Apps for Brands 14-year-old Cake & Arrow rebrands By Lauren Johnson Specs Who Co-founders Alex Schmelkin (l.) and Josh Levine What Digital agency Where New York
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Ad of the Day: Tituss Burgess of Unbreakable Kimmy Schmidt Gets Feisty for Downy His freshest ad libs yet By David Gianatasio Comic actor Tituss Burgess invades the laundry room in Grey's latest work for Downy, which promises "a fresh too feisty to quit."
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The Martin Agency Solidifies New York Presence by Hiring Its First Managing Director Former Collins president Amber Guild to lead IPG shop By Patrick Coffee IPG's The Martin Agency named Amber Guild, agency veteran and former president of brand consultancy Collins, as the first managing director of its New York City office. She began the new job last week and reports ...
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Mother Snags Ogilvy & Mather Chief to Lead Its Creative Department in New York Corinna Falusi brings 'magical mix' to indie agency By Patrick Coffee Corinna Falusi will leave her position as chief creative officer at Ogilvy & Mather New York to take on the same role at the Manhattan offices of independent agency Mother, effective Dec. 1.
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