Don’t jump on the AR bandwagon without definitive purpose Productsup shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a quick gimmick.
ClickZ Daily: January 3, 2020 |
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| Happy Friday! Today Productsup’s CMO Marcel Hollerbach, shows us how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a quick gimmick. The best applications of AR are practical ones that educate customers about products or give them more interaction with a brand than they’d otherwise experience, according to Marcel. We also have a Linqia playbook, which suggests an always-on approach to influencer marketing – backed up with solid analytics – as the way forward. Holidays, media events, sporting events, which happen on local, national, and international levels may well be relevant to your brand, your audience, and your influencer. Social media will be where many of these conversations occur during these times, and brands need to be prepared – as far as 3-6 months in advance – in order to push content that is relevant. Also ICYMI: Cloud-based eCommerce platform, eComchain, announced a unique B2B2C platform with advanced AI and machine learning features to increase the revenue of B2B and B2C customers. Shopkick survey: Most consumers don’t plan to shop on social platforms in the new year, but for those who do, Facebook is the most popular platform, according to Millennials, Gen X and Boomers (26 percent, 26 percent and 29 percent, respectively). Meanwhile, Gen Z is the only generation more likely to shop on Instagram (20 percent). Cadent, the advanced TV platform company, announced the acquisition of 4INFO to expand its cross-screen solutions for national advertisers with advanced audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities. |
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AR & VR Marcel Hollerbach Productsup's Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a quick gimmick. |
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Analytics Luke Richards Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read more |
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| AI Joe Petro Conversational AI specialists Nuance Communications' CTO Joe Petro, provides key trends for the technology sector to look out for in 2020. Read more |
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| Digital Marketing Tom Libretto Pegasystems has dusted off its crystal ball to share its 2020 predictions highlighting the key trends affecting businesses as they look ahead and advance digital strategies and customer experience. Read more |
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| Data-Driven Marketing Charlie Braithwaite We spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consumer buying experience. Read more |
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| Digital Transformation Shrikant R Kale How to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday sales. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Content Marketing Over the past decade, nearly every phase of marketing has undergone a revival thanks to the mainstream adoption of social media, the emergence of long-tail marketing, and the declining effectiveness of advertising. Download now |
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