Plus, finding the right balance when using AI
| I’m sure your business has long-term plans to drive growth. They might include expanding your market share or establishing a loyalty program. Or simply growing revenue. A fully-integrated martech stack gets you closer to meeting those goals. That means all the technology your business invests in is working together, as well as the different teams in the organization. Contributor Gene De Libero has more to say about how to get all the technology and people synched up to drive growth. Also, please consider taking a couple minutes to complete our brief career and salary survey. We look forward to sharing the results once they all come in. Chris Wood
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| Marketing technology | | | Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. | | |
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| Marketing artificial intelligence (AI) | | | By all means use AI in your marketing. Use it a lot. But don't let it take the wheel. | | |
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| Identity resolution | | | LiveRamp adds new data clean room capabilities with the acquisition of Habu. | | |
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| Performance marketing | | | The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. | | |
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| MarTech webinar | | | Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . | | |
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| Marketing artificial intelligence (AI) | | | It's not your imagination: 89% of engineers working on LLMs/genAI say their models have issues with hallucinations. | | |
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| Marketing management | | | A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations. | | |
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| Search Engine Land webinar | | | Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for. | | |
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| Data | | | B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout. | | |
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| Free online event for marketers | | | Attend The MarTech Conference, online March 19-20, for FREE, to discover technologies, solutions, and strategies that can help you power organizational growth. No registration fee, no travel, no time out of the office. Grab your free pass | | |
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