| In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with its own complications. [Member content] Not all distribution relationships are created equal. Amazon, which has become a huge wholesaler of OTT channels, wants a growing percentage of revenue versus paying a fixed cost. Reddit is working to lure performance-obsessed advertisers with new tools such as an improved conversion pixel, which can track eight conversion events. [Member content] Marketers are under more pressure than ever to show their homework, with 77 percent of brand marketers saying they're facing more pressure to connect marketing spend with revenue results. [Member content] The sudden ubiquity of CBD has been a cash boom for businesses that got in at the right time -- and to grow, the industry is taking some cues from the direct-to-consumer playbook. As the advertising landscape continues to transform, publishers are being forced to adapt. Enter the Digiday Publishing Awards for the chance to be recognized among the brands, agencies, tech providers and publishers who are navigating these changes best. In this guide, you will uncover four secrets that can help you recover blocked ads, the importance of user experience, including specific tips for platform optimization and more. Sponsored by Instart Logic. |
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| Tim Peterson DTC companies wish buying TV ads was more like buying Facebook ads so they could buy more TV and less Facebook. |
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| Kerry Flynn Reddit just closed a $300 million funding round at a $3 billion valuation with Tencent, Sequoia, Fidelity and Andreessen Horowitz. |
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| Sponsored Content OAREX In the digital media industry, there's a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. |
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| Sahil Patel Amazon prefers to take (an increasingly higher) percentage of revenue generated by OTT channels it resells versus paying a fixed, wholesale price. |
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| Mark Weiss Over three-quarters of 212 marketers surveyed by Digiday in November said they are facing greater pressure to prove how their marketing spend impacts their company’s revenue. |
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| Sponsored Content GumGum We asked brands about the overall state of brand safety in the world of digital marketing. Check out this interactive infographic to see what marketers are saying. Sponsored by GumGum. |
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| Sponsored Content GumGum We asked almost 300 media professionals to share their thoughts on brand safety. Find out what they consider to be their biggest threat. Sponsored by GumGum. |
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Shortlist Announcement:
February 19, 2019 |
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Last Chance Deadline:
February 22, 2019 |
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ALL EVENTS |
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