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Ad of the Day: Duracell's Latest Star Wars Ad Spreads Cheer in a Children's Hospital Anomaly hits the sweet spot with a sequel of its own By David Gianatasio A long time ago, in a hospital far, far away …
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Food Giant J.M. Smucker Consolidates Its Digital Marketing Business With Razorfish 29 brands were involved in $86 million review By Patrick Coffee Food conglomerate J.M. Smucker has concluded a six-month agency review by consolidating its North American digital marketing business with Publicis' Razorfish.
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Chris Matthews on What The West Wing, House of Cards and Veep Get Right About Politics Plus, his daily reads and go-to columnists By Emma Bazilian Specs Age 70 Claim to fame Host of MSNBC's Hardball With Chris Matthews (weeknights at 7 p.m.) Base Washington, D.C. Twitter @HardballChris
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TBWA's Media Arts Lab Has Its First New Creative Lead on Apple in 16 Years Brent Anderson replaces Duncan Milner By Patrick Coffee TBWA\Worldwide announced today that Brent Anderson will be leading the Apple business as chief creative officer of the dedicated TBWA\Media Arts Lab unit. This marks the first change atop the account in 16 years.
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| Brandshare Content From Deloitte Digital | | |
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Esquire's New Print Campaign Pairs Macallan Whisky With Augmented Reality Nexus helped animate the hands-on ad By Sami Main Call it two worlds, one technology: Esquire, a magazine founded in 1933, is charging full steam into the 21st century with the help of The Macallan, a whisky brand founded in the 1800s. The November issue of Esquire, ...
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The Story Behind Your Work Is the Inspiration for Slack's New Branded Podcast Startup steps up its content marketing game By Lauren Johnson Finally landing your dream job is only half the story in Slack's new career-focused podcast.
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Food & Wine Is Taking Over Barclays Center for a Weekend-Long Culinary Festival The event will launch in February By Emma Bazilian Since 1982, the Food & Wine Classic in Aspen has been one of the culinary world's must-attend events. But with its pricey (and often sold-out) tickets and destination setting, it's not exactly convenient ...
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