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Eclipse 2017: See All the Kooky, Silly Ways Brands Are Trying to Cash In From Airbnb to Warby Parker By Kristina Monllos Millions of Americans today are excited to witness the first total solar eclipse visible across the entire United States since June 1918, so marketers have unsurprisingly been hard at work to make sure brands are a part of the Great American Eclipse. From drink recipes to camps to moon jokes, see below for some of...
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Ditching Engagement in Favor of Blunt-Force Awareness Is a Temptation Marketers Must Avoid Compelling content is the fuel for reach and scale By Jill Sherman Recently, my Twitter feed and email inbox were flooded with the headline, "Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness." Finally, clients and co-workers said with relief, we can get away from the dreaded "E" word and get back to the way things were. My response: Unfortunately, it's not that...
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